Rachel Rubin Franklin is the Senior Vice President of Positive Play at Electronic Arts, where she paves the way for fun and removes the barriers that get in the way. Rachel leads EA's commitment to deliver Positive Play experiences that are inclusive, safe, balanced and fair to player communities around the world.

Prior to joining EA, Rachel was the head of Social VR at Facebook. With more than 20 years of experience in launching interactive entertainment products, she's an expert in leading engineering teams and building brands. Before joining Facebook, she served as an executive producer and general manager at EA, where she led The Sims 4--one of the most successful PC games of all time.

Prior to that, she was the cofounder and president of Moonstone interactive, a lucrative website design and online marketing firm, and worked with clients such as the Academy of Art University, San Francisco; IBM; Adobe Systems; Microsoft; Nickelodeon; and the NASA Marshall Space Flight Center, among many others. She holds a BS in applied mathematics and computer science from Carnegie Mellon University.