Mark Friedman

Managing Director, SGG+Associates

I am Managing Director, Digital, Marketing, E-Commerce & Director to Consumer at SGG+Associates.
I am a strategic marketer that has been successful in driving growth in the very competitive digital marketing space. I have been a senior executive in a number of direct to consumer and wholesale businesses throughout my career. Early in my career, I was a part of a catalog start-up and I have worked for three large, multi-brand direct marketing companies on the marketing side of the business and have worked as the CMO and General Manager of a multi-channel retailer with 150 stores. I also served as the Chief Digital Marketing Officer at Warnaco (now part of PVH) where I ran the web businesses for Speedo, Calvin Klein Underwear and Calvin Klein Jeans.
Most recently, I joined a client in a newly formed CMO role at Amerimark Holdings to help centralize marketing across 3 divisions. After 9 months of planning, that role was eliminated. Prior to that, I spent 7 years as the President of E-Commerce for Steve Madden where I had full P&L responsibility for the Steve Madden US site as well as other company managed sites. I was responsible for all traffic being driven to the sites, site conversion and optimization and the day-to-day and strategic operations of the business. We launched, SM Pass, an enterprise level, cross channel rewards program that after only 3 months has won an industry award for Best Customer Engagement.
In these various roles, the common element is driving traffic to stores, websites or the phones and optimizing conversion of that traffic. Using CRM techniques, customer segmentation and personalization, each of these businesses have grown. I also developed paid membership programs that have driven millions of dollars of EBITDA for brands.
Iam a collaborative leader who works hard to teach and to learn. I am comfortable in matrix-managed organizations or in a more direct reporting relationship.
I mentor a number of start-up and early stage companies in the retail and digital industry.

Sign Up Now

Register Now

Tickets are going fast -- reserve your seat at the JEL Conference today!